In today’s ultracompetitive retailing world, there has never been anything more important than the ability to optimize retail business processes and fulfil the expectations of customers. The retail sector is undergoing a paradigm shift due to automation of business process, digitization of operations and technology oriented Omni channel based operations. The technology is helping in predictions and increasing effectiveness of business decisions.
The retail enterprises from past few years witness tremendous growth in big data applications, business analytics, and internet/mobile based retailing. The technology based on IOT and 3D printing will further create disruption of business models of retailing. At the same time, customers day by day are not only demanding but are empowered by technology to avail the best of the offerings available. The traditional model of business and skills are fast turning out to be obsolete.
In this dynamic scenario, it is imperative to master the new skills required to elicit the benefits presented by latest technologies including that of data analytics and its application in retailing. As the data pours in from multiple systems, channels, and regions around the clock, the big challenge is to understand the methodology to extract the meaning from this collated data for informed decision making.
This program aims at rediscovering retailing in time of BIG DATA, Business Analytics, Automation, OMNI channel designs and integrated world. This will provide insights of application utility and advantages of analytics in retailing. It will help in deciphering consumer by integrated data available by social media and in-house ERP and serving him at least cost with personalized delightful deals.
